Glenfiddich virtual distillery tour
The brief – create a memorable, educational and engaging experience that would have word-of-mouth appeal.
Glenfiddich created the world’s first truly virtual whisky distillery tour, The Glenfiddich distillery experience, allows its Ambassadors to take guests on a very personal guided tasting tour of the brand’s distillery in Dufftown, Scotland. It is a virtual journey, filmed from the point of view of a visitor, allowing guests to experience the magic of the distillery from anywhere in the world.
Motion: Gloss Media
Illustration: Alexander Wells
Post Production/CGI: UNIT
“The Glenfiddich distillery experience is without doubt the most valuable tool our ambassadors have ever had. It engages audiences, and provides an insight into our production processes that no verbal explanation could ever hope to achieve.”
Ian Millar, Glenfiddich Global Brand Ambassador
Glenfiddich beauty imagery
Learning and understanding what was at the heart of the Glenfiddich brand was paramount in producing content that was as beautiful as the product itself – whether is be a core range product or a high unaffordable 50 year old whisky.
